Job Description
Job Title: Telemarketer ( Lead Generation Representative)
Reports to: Marketing Specialist
Position Summary:
The Lead Generation Representative role is responsible for generating qualified sales opportunities for the Outside Sales Representatives and supporting marketing initiatives. The focus is to call into current and potential customers’ organizations to make appointments with key decision makers for Outside Sale Representatives.
Major Goals:
1. To contribute to the growth and profitability of the Company by consistently meeting or exceeding sales appointment goals. Requires the ability to gain access to key decision makers to make appointments for Outside Sales Representatives. Goal of 15 appointments set per week .
2. Work with the marketing specialist to assist with all marketing campaigns.
3. Assist in building market share through targeted email marketing, social media, and content management.
Toughest Parts of the Job
1. Getting past gatekeepers to meet quota for setting appointments with decision makers.
2. Repeating a consistent process and remaining tenacious until account eventually agrees to an appointment.
3. Keeping a positive attitude despite numerous “no’s.”
4. Organize workflow to manage large number of account opportunities.
Essential Responsibilities:
· Develop lead generation strategies to maintain a minimum of 350 prospects.
· Research prospect company information to determine fit with ‘ideal customer criteria.’
· Call into prospect organizations to obtain contact information for decision makers and verify critical qualifying information.
· Navigates through all levels a prospect’s organization to connect with decision makers; effectively overcomes barriers such as gatekeepers, voicemail, etc.
· Engages decision makers in dialog to determine potential customer fit and creates interest in Company solutions.
· Overcomes objections by using a consultative approach to resolve.
· Schedules appointments for Outside Sales Representatives.
· Meets sales criteria for number of prospects in the funnel, daily/weekly call goals, new appointments set, etc.
· Understands Company value proposition and solutions and is able to articulate the benefits to the prospects.
· Maintains strong working relationships with Outside Sales Representatives to increase sales effectiveness.
· Utilizes cold calling scripts and makes recommendations for enhancements.
· Document activity in CRM and execute follow up strategies.
General Duties
· Participates as an effective team member by communicating pertinent information and assisting others as requested.
· Participates in training activities to increase effectiveness.
· Establish and maintain a strong working relationship with other internal departments.
· Effectively communicates with internal departments.
· Acquire and maintain detailed working knowledge of:
o Complete product line
o Industry trends
o Competition
· Look for ways to improve processes and procedures.
· Project a positive corporate image within the community.
Working Conditions:
Primary People Contacts:
· Customers
· New and existing team members
· Leadership and sales team
· Community members
1. Culture Values:
· ACCOUNTABILITY -
· INTEGRITY
· EMBRACE CHANGE
· TEAMWORK -
· TRUSTWORTHY -
Behavioral Characteristics and Attitude:
Knowledge and Skills:
· High school graduate or equivalent
· 0-1 years outbound business to business cold calling and appointment setting experience
· Ability to research company information and develop strategies for generating leads
· Strong database, computer, and administrative skills to effectively manage and navigate the CRM
Salary and Compensation:
KPI’s:
· Set 15 weekly appointments for Outside Sales Representatives.
· To implement and maintain a system designed to keep prospects in the sales funnel.
· Assist in building market share through targeted email marketing, social media, and content management.
· Update CRM (HubSpot) and log every customer touch.
\nCompany Description
Your Single Source for Imaging and Information Technology!
At Function4, we focus on service offerings that can grow along with technology and our industry to ensure we always meet the needs of our customers.
We do that by providing the most intuitive and comprehensive combination of strategy, equipment and maintenance available in today’s market. Before we enter into a customer contract, we analyze your entire document system setup, test for efficiency gaps, and formulate a strategy for improvement. We offer high-quality products from trusted vendors like Konica Minolta, Sharp, Kyocera, and HP so you’ll never question your machine’s reliability. Combine that with cutting edge software, managed IT services, and leading industry expertise and you’ll see why and how we deliver efficiency evolved.
We’re proud to be your single source for imaging and information technology, helping you continuously improve document workflows, enhance operational processes, and manage IT infrastructure. In addition to top-notch equipment and technology, we also provide leading office furniture lines and wholesale office supplies to keep your business in great shape from every angle. Whether you need one desktop inkjet, an office full of production systems, new servers, or a fully outfitted conference room, our goal of providing impeccable service and expertise always remains steadfast.
Your Single Source for Imaging and Information Technology!\r\n\r\nAt Function4, we focus on service offerings that can grow along with technology and our industry to ensure we always meet the needs of our customers.\r\n\r\nWe do that by providing the most intuitive and comprehensive combination of strategy, equipment and maintenance available in today’s market. Before we enter into a customer contract, we analyze your entire document system setup, test for efficiency gaps, and formulate a strategy for improvement. We offer high-quality products from trusted vendors like Konica Minolta, Sharp, Kyocera, and HP so you’ll never question your machine’s reliability. Combine that with cutting edge software, managed IT services, and leading industry expertise and you’ll see why and how we deliver efficiency evolved.\r\n\r\nWe’re proud to be your single source for imaging and information technology, helping you continuously improve document workflows, enhance operational processes, and manage IT infrastructure. In addition to top-notch equipment and technology, we also provide leading office furniture lines and wholesale office supplies to keep your business in great shape from every angle. Whether you need one desktop inkjet, an office full of production systems, new servers, or a fully outfitted conference room, our goal of providing impeccable service and expertise always remains steadfast.
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